Experience
Senior Marketing Analyst | Collette
▼Senior Strategy & Innovation Analyst (Data & BI Lead) | AAA Northeast
▼- Designed and implemented advanced Power BI dashboards integrating membership, census, and transactional data; optimized DAX measures for performance, increasing report load speed by 40%.
- Built a member segmentation model for ticket-purchasing customers, improving targeted marketing effectiveness by 50% and driving cross-sell strategies in travel and insurance.
- Conducted geospatial analysis to identify optimal new branch locations, enhancing customer reach and operational efficiency.
- Produced executive-level reports and data visualizations used by the CEO and external partners to guide strategic market expansion.
Strategy & Innovation Analyst | AAA Northeast
▼- Developed automated ETL pipelines and reporting processes, reducing turnaround time for stakeholder data requests by 60%.
- Created a data model to rank top-performing travel partners by sales and commission potential, contributing to a 32% increase in commission revenue.
- Delivered interactive dashboards integrating membership and census data, enabling leadership to pinpoint high-opportunity regions for growth
- Provided actionable, data-driven recommendations that shaped AAA’s long-term membership strategy.
Sales & Operations Manager | Enjoy Technology
▼- Directed sales and operational strategy, achieving 120% sales growth while reducing operating costs by 15% through logistics and training optimization.
- Implemented data-driven route optimization and inventory forecasting models, improving delivery efficiency and product availability.
- Managed Boston operations to become one of the first five markets to reach profitability.