Summary
As a passionate analyst driven by curiosity and a continuous desire to learn, I thrive on exploring new ideas and tackling complex challenges with enthusiasm. My background as a Strategy and Innovation Analyst has sharpened my adaptability and equipped me with a versatile skill set, including expertise in data analytics, visualization, and storytelling through platforms such as Power BI and Excel. I deeply value asking thoughtful questions, using analogies, and applying mental models to gain clarity and deliver insightful solutions. My approach is rooted in building a strong foundational understanding and continuously growing my knowledge in data modeling, statistics, and emerging technologies. By leveraging unique perspectives. I bring creativity, resilience, and a fresh viewpoint to data science and analytics roles. I'm committed to excellence, taking pride in every analysis, dashboard, and recommendation I produce, always aiming to make meaningful impacts and drive informed decisions.
Experience
STRATEGY & INNOVATION ANALYST (SENIOR)
AAA NORTHEAST | 2022 - Present
- Led a data-driven initiative to identify high-growth membership opportunities by analyzing census and internal data, resulting in a new AAA membership targeting underpenetrated areas
- Designed an advanced member segmentation model that clustered ticket-purchasing members, increasing targeted marketing effectiveness by 50% and influencing strategies in travel and insurance business units
- Developed executive-level reports and dashboards used by the CEO and external partners to drive strategic decisions
- Conducted geospatial analysis to identify optimal locations for new branch openings and relocations, optimizing customer reach and operational efficiency
Strategy & Innovation Analyst
AAA NORTHEAST | 2022 - 2024
- Built automated data processing solutions, reducing stakeholder request turnaround time and streamlining reporting processes
- Developed a data model identifying top-performing travel partners based on sales and commission potential, leading to a 32% increase in commission revenue for the AAA Travel team
- Created Power BI dashboards integrating membership and census data, helping pinpoint key target growth areas
- Provided data-driven recommendations that shaped AAA’s long-term market expansion strategy
SALES & OPERATIONS MANAGER
ENJOY TECHNOLOGY | 2020 - 2022
- Led sales and operational strategy, driving a 120% sales increase while reducing costs by 15% through optimized training and logistics
- Managed Boston operations, making it one of the first five markets to reach profitability
- Implemented data-driven route optimization and inventory forecasting, boosting efficiency and sales performance